Mariam Karapetyan's profile

Brand Identity Design | personal project

luvu welcomes you
- what's luvu?
it's an online platform, where you can find a perfect gift for your loved ones and for yourself.
it's also the gift, that you can give and say "love you".
luvu isn't only a gift, by giving it you give a message filled with emotions.
brand's idea lies in the roots of close human relationships.
brand identity highlights the most important things for a person: love and support.
logo is all about authenticity: letter u is surrounded with rays, meaning that every individual is a sun themselves.
chosen font is to express comfort and belonging.
colors are all about warmness.
luvu's first products were 5 tote bags with my designs.
each of them has a different approach and target audience, but the main thing remains the same.​​​​​​​
all the designs are about human's living experience and emotions.
then I added 1 more tote design: simple, hand lettered and sewn with patches.
luvu designs are created to for people who like to express themselves through their authenticity.
the designs will soon be printed on clothes, posters, stickers and etc.
luvu values little details and tends to give people warmness through every order.
every little thing is carefully curated and designed to make people feel important.
and as luvu is a platform that spreads emotional awareness, social media content is centered around that.
take care of yourself, luvu
Brand Identity Design | personal project
Published:

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Brand Identity Design | personal project

Published: